Paramount Pictures has tapped Sabrina Ironside to be its Senior VP of brand management, where she will be developing strategies for the new Paramount Animation division. She will report to LeeAnne Stables, president of consumer products and exec VP of worldwide marketing partnerships. Ironside will oversee activities for the pre-theatrical, consumer products, theatrical and home media windows and develop strategies for enhancing profiles with retailers.
Prior to joining Paramount, Ironside was VP of worldwide marketing at WildBrain, where she managed partnerships, promotions, social media and event strategies for the popular Yo Gabba Gabba! brand. Before that, she held marketing roles in licensing, integrated media and marketing and home entertainment at 20th Century Fox and News Corp, as well as jobs at Disney and Universal Studios.