Infinium Gains News Head Honcho

A leading on-demand game company, Infinium Labs, has hired a new president/CEO to gin up its efforts to grab a bigger piece of the action in the burgeoning $30 billion vid game industry.

According to a report in today’s Hollywood Reporter, former XBox executive Kevin Bachus has been hired to lead the company as it re-tools its executive roster.

At the recently ended CES 2004, Infinium debuted a prototype of a next generation of game system that will be as much an entertainment system as it is a game platform. Users will be able to rent games, play games online and on-demand, get upgrades and eventually download movies and music. The customizable unit will bypass a CD or DVD-ROM drive in favor of a hard drive and broadband connection.

According to the report, the new Phantom Console will launch before the end of 2004. The unit will reportedly ship with 30 games already loaded and ready to play. In addition to the hardware cost, consumers will pay a monthly subscription fee, in the $10 per month range, to access games online.

Bachus has over 20 years experience in the vid game biz, as he takes on his new job. Sarasota, Florida will remain the headquarters for the company’s finance department. Engineering will be centered in Seattle, where Bachus lives. Marketing and publisher relations functions will remain in Los Angeles.