Comedy Central president Doug Herzog has stepped up to take over as head of Spike TV following this week’s departure of Albie Hecht, the former president of film and television entertainment for Nickelodeon. Pulling double duty, Herzog will continue to oversee Comedy Central while handling Spike.
Despite a concerted effort to attract the young male demographic with edgy, animated original series such as Stan Lee’s Stripperella, Gary the Rat and John Kricfalusi’s Ren & Stimpy Adult Party Cartoon, Spike TV has really only managed to connect with syndicated fare such as CSI: Crime Scene Investigation.
Herzog has said that he believes Spike TV can make the turnaround with one hit original series. Such was the case with his Comedy Central, which took flight on the wings of the animated South Park. Though Herzog is reportedly searching for a good scripted drama, his experience at the comedy channel and his brief presidency at Fox Broadcasting surely left a good taste in his mouth for animation. There is no word yet on whether or not he will try to revive Spike’s animation block, The Strip.
Prior to Comedy Central, Herzog spent eleven years at MTV Prods., serving simultaneously as president and exec VP of programming. Under his stewardship, Comedy Central and Spike TV will form a new unit within MTV Networks.