Grass Greener at Entertainment Rights

Nikkie Grass (nee Sherrard) has been appointed the new head of marketing at U.K’s family entertainment group, Entertainment Rights. Before joining the ER team, Grass was at Disney, where she was marketing director for Buena Vista International Television and created marketing campaigns for key TV shows including Desperate Housewives and Lost, before moving to Buena Vista Home Entertainment International. She also spent two years at Channel Five Broadcasting where she was involved with the re-launch of Channel Five as Five.

Reporting to ER’s Group Commercial Director, Jane Smith, Nikki will be responsible for the company’s marketing activity in the U.K. and internationally, developing marketing campaigns for shows such as Postman Pat, Rupert Bear’Follow the Magic, Guess with Jess and Jim Jam & Sunny.

‘We are delighted to welcome an executive of Nikki’s caliber to ER,’ says Jane Smith, ER’s group commercial director. ‘Nikki has a strong background in strategic marketing and has been instrumental in developing renowned global brands.’

Grass notes, ‘I am thrilled to be joining such a dynamic company as Entertainment Rights, who has a strong track record in producing much-loved children’s and family brands I look forward to further developing the brands both in the U.K. and internationally.’