Aude de La Villarmois has been appointed head of licensing at francetv Distribution, effective Jan. 26.
De La Villarmois began her career in licensing in 1998 at The Walt Disney Co. France. She subsequently joined the licensing agency VIP as senior category manager. She joined francetv distribution in 2003 as licensing sales manager.
From 2008, she worked as sales director at Marathon Media / Zodiak Kids, handling the operational marketing of children’s brands generated by Marathon Media productions or belonging to foreign rights-holders.
De La Villarmois will report to Nathalie Bobineau, head of distribution, and will oversee a licensing department that includes such brands as Playmobil, Charley, Noddy, Mister Men & Little Miss, Thalassa and Extreme Football.
“We welcome the arrival of Aude de La Villarmois, francetv distribution strengthens its sales team and reaffirms its ambitions in the licenses and rights derived activities,” says Yann Chapellon, CEO of francetv distribution.