Disney Appoints Chief Creative Officer

Buena Vista Pictures Marketing president Oren Aviv has been promoted to the newly created title of chief creative officer at The Walt Disney Co., according to Daily Variety. Disney reportedly once toyed with the idea of giving to title to outgoing CEO Michael Eisner.

Having earned story and exec producer credits on the recent hit National Treasure and 1997’s Rocket Man, Aviv has been looking to serve in a more creative capacity and was reportedly weighing offers from other studios.

Aviv joined Disney in 1991, serving as VP of creative services and later senior VP and creative director. Before that, he was instrumental in the launch of the hit series Twin Peaks and Roseanne as director of special projects for Cap Cities/ABC.