Independent children’s entertainment company DIC Ent. has promoted Jedd Gold to VP of Marketing. Reporting to DIC Ent. president Brad Brooks, Gold will oversee all marketing and promotional initiatives for DIC, including marketing strategies for the company’s Strawberry Shortcake and Trollz brands.
In the new role, Gold will be responsible for creating and executing multi-layered retail and consumer campaigns, including advertising, promotions and publicity. In addition, he will oversee the production of and ongoing support for the upcoming launch of www.trollz.com, a persistent web community to introduce the Trollz brand for tweens.
"Jedd has been an invaluable asset to DIC’s marketing efforts and has played an integral role in the company’s evolution from a producer of animated fare to a full-service brand development and management studio," comments Brooks.
"I have been given a tremendous opportunity these past few years at DIC to be involved in the creation of innovative new strategies in brand development and marketing in the children’s market, which has been an invaluable experience," Gold offers.
Gold joined DIC in 2000 and previously held the position of director of marketing, managing initiatives for the 2003 re-launch of Strawberry Shortcake, which has generated $700 million worldwide to date. He created promotional opportunities for DIC’s lifestyle and entertainment brands, and forged strategic corporate partnerships with General Mills, Little Debbie, Brach’s and Langer Juice Company.
The DIC animation library features more than 3,000 half-hours of programming, including Stan Lee’s Super 7, Inspector Gadget, Knights of the Zodiac, Sabrina, Madeline, Liberty’s Kids, Where On Earth Is Carmen Sandiego?, Sonic The Hedgehog, Super Mario Bros and Super Duper Sumos. In September of 2003, the company launched the DIC Kid’s Network, a syndicated programming block designed to meet core FCC requirements.