DIC Ent. has appointed Hasbro veteran Michael Verrecchia to the position of senior VP of Marketing. The announcement was made by DIC Ent. president Brad Brooks.
In his new position, Verrecchia will oversee all marketing and promotional initiatives for DIC, including marketing strategies for such brands as Strawberry Shortcake and Trollz. He will be responsible for creating and executing multi-layered retail and consumer campaigns, including advertising, promotions and publicity. In addition, Verrecchia will manage the efforts of DIC’s marketing team and outside vendors.
Prior to joining DIC, Verrecchia served for nearly 14 years as a marketing executive in various divisions at Hasbro Inc. From 2002 to 2004, he was the company’s director of marketing for Disney’s girl-targeted toy product lines, including Disney Princesses, Finding Nemo, Toy Story and The Lion King. Verrecchia also served for two years as director of marketing for the Playskool preschool initiatives, leading the launches of brands such as Cool Crew and Bob The Builder. For more than four years, he held the position of senior brand manager for licensed brands at Hasrbo and oversaw product development on brands including Star Wars Girls.