Jason DeMarco has been promoted to VP of strategic marketing and promotions at Cartoon Network and Adult Swim. He will be responsible for developing promotional marketing programs, as well as overseeing the development and execution of customized integrated promotions and sponsorships that drive revenues for Cartoon Network and Adult Swim. He now supervises all aspects of the Animation, Young Adults and Kids Media (AYAKM) group’s special events and trade marketing activity, including the Cartoon Network and Adult Swim Advertising Upfront programs.
Based in Atlanta, DeMarco reports directly to Brenda Piper, CMO for Turner Broadcasting System’s AYAKM group. Previously, DeMarco served as creative director, sales promotions for Cartoon Network and Adult Swim. In addition to running hundreds of ad promotional programs and sponsorships, DeMarco is credited with founding Adult Swim’s Williams Street Records. Earlier in his career, DeMarco was an associate creative director for Cartoon Network’s Toonami/Miguzi action-adventure franchises and helped establish the on-air look and feel of Cartoon Network.