Dalch Is Drawn to Classic Media

Lara Dalch has been tapped as Classic Media’s senior director of brand development and promotions, North America. She will oversee brand partnerships and promotions for the New York-based company’s top properties such as Casper the Friendly Ghost, George of the Jungle, Where’s Waldo and Gumby. Dalch will also develop partnerships to support Big Idea’s famous Veggie Tales brand.

Prior to joining Classic Media, Lara Dalch was the director of promotions marketing for Cartoon Network & Adult Swim, and held various marketing posts at Comdey Centeral and Wizards of the Coast.