Cookie Jar Ent., the programming and licensing arm of The Cookie Jar Group (formerly Cinar Corp.), has promoted Kelly Elwood from VP of marketing licensing to senior VP of marketing. Working out of Cookie Jar’s Toronto offices, Elwood will oversee the company’s expanding industry and consumer brand marketing and provide strategic planning on behalf of the company’s growing entertainment line-up.
Elwood joined Cinar Corp. in 1999 after building a distinguished track record with leading consumer products companies such as Mattel Canada Inc., Thomas J. Lipton (Unilever), Robin Hood MutliFoods Inc. and Avon.
The Cookie Jar Group develops, produces, distributes and markets animated and live action programming, as well as educational and entertainment-driven products to children, their caregivers, parents and teachers worldwide. The group of companies consists of Cookie Jar Ent. Inc. and Cookie Jar Education Inc., and holds a 20% interest in TELETOON Canada Inc., Canada’s only all-animation broadcaster. In acquiring Cinar, Cookie Jar inherited the popular animated properties Arthur and Caillou.