4Kids Ent. has promoted Waldo Cabrera to vp of 4Kids Home Video. He will be responsible for the home video marketing of all the company’s television properties, with the exception of Pokèmon. He will also work closely with 4kids’ marketing, licensing, online, music and advertising sales divisions.
The former Ericsen/Basloe ad man joined 4Kids in 1992 and is credited with designing the company’s logo. In 1999, he was promoted to creative director, a position that saw him managing 4Kids’ artistic image in industry and consumer promotions, advertising and presentations.