Catherine Powell has been appointed sales director, UK and Ireland, for Buena Vista International Television (BVITV). Effective April 1, the move puts Powell in charge of U.K. free and pay TV distribution of BVITV’s portfolio, which includes the ABC series Desperate Housewives and Lost, as well as Jetix Saturday morning toon programming, ABC News and the upcoming vfx-laden feature, The Hitchhiker’s Guide to the Galaxy.
Powell joined BVITV in June 2004 as creative director of the Portfolio Development Group, where she was responsible for the organization’s formats and local production activity. Before that, she worked for BBC Worldwide, covering TV sales for Central and Eastern Europe and the Middle East from 2003 to 2004. From 2000-2003, she managed TV sales across Germany from the company’s Berlin office. Powell joined BBC Worldwide in 1997, focusing on TV sales for Spain and Portugal.
Powell will report to Alison Homewood, VP of sales for BVITV EMEA, which is headquartered in London, with local sales teams in Munich, Rome, Madrid and Paris.