Bill Buckley has been named chief marketing officer for the Bakers Man family of companies, including animation shop TrueLight Ent., Bakers Man Prods., Bakers Man Technology Group, Bakers Man Entertainment Group and Image Quest Studios. The announcement was made by Paul Kartsonis, founder and CEO of Bakers Man, a company focused on internet-based technology, marketing communications and digital information management for the entertainment industry.
In his new role, Buckley will develop and oversee the marketing, sales and media relations efforts for Bakers Man. In addition to servicing existing accounts in theatrical, home entertainment, music and platform games, Buckley will be instrumental in expanding the company’s offerings into areas such as animated viral marketing efforts.
Buckley previously served as head of his own firm, Buckley Consulting, where he provided contract and project services to various companies, including Bakers Man. Other positions held by Buckley over the years include exec VP of convention sales and services for the Los Angeles Convention and Visitors Bureau, exec VP of entertainment marketing for public relations and marketing firm Rogers & Cowan and national director of entertainment sales & promotions at Marriott International.
TrueLight Ent. is a full-service studio specializing in CG, Flash and traditional animation production. The subsidiary of Bakers Man develops original entertainment content for traditional distribution, in addition to creating marketing concepts. The studio is located on the web at www.truelightentertainment.com. More information on Bakers Man is available at www.bakersman.com.