DIC has hired Kaaren Lee Brown to serve as senior VP of creative affairs and to spearhead programming on CBS’s Secret Saturday Morning Slumber Party, a new branded Saturday morning kids’ block slated to launch this fall. Brown will also work closely with the DIC Educational Advisory Board, which was created to provide information, guidance, advice and general expertise in the development of multimedia programs and projects for children.
CBS’s Secret Saturday Morning Slumber Party will feature three hours of FCC-compliant children’s programming and serve as a platform to introduce new kids programs created by DIC. In addition, the block will feature series from DIC’s extensive library of animated product, including the Emmy-winning Madeline and Where On Earth Is Carmen Sandiego, as well as Sabrina: The Animated Series, Liberty’s Kids, Sherlock Holmes in the 22nd Century and The Littles.
Brown has spent more than 15 years in children’s entertainment in the areas of creative, marketing, development, production and consumer products. For the past five years, she has consulted in the development of creative content and marketing strategies, creating sales materials, managing customer relations and negotiating contracts for such clients as DIC, Warner Bros. Consumer Products, Classic Media, American Greetings, THQ and Platinum Studios.
In addition to creating the animated series Roswell Conspiracies: Monsters, Myths and Legends and co-developing Stargate Infinity, Brown has produced such too shows as Liberty’s Kids, Strawberry Shortcake, Mary-Kate and Ashley in Action! and Super Duper Sumos.
Brown’s career also included a stint at Hanna-Barbera, where she identified and evaluated the creative and financial aspects of properties as the primary acquisitions exec. She began her career at Mattel Toys as director of entertainment and licensing, and was responsible for spearheading entertainment licensing acquisition efforts for The Simpsons and other top properties.