Former Turner Animation chief marketing officer Brenda Freeman is joining DreamWorks Animation as the acclaimed studio’s new head of television marketing. Freeman brings extensive kids TV experience to her new job, having overseen the marketing strategy and vision for Turner’s top-ranking Cartoon Network. Freeman’s appointment follows DWA’s recent announcement of its rapidly expanding TV division planning over 1,100 episodes of original programming over the next five years for a variety of platforms and outlets.
Freeman previously was SVP of integrated marketing & promotions for Nickelodeon and MTVN Kids & Family Group, where she oversaw development and execution of all promotions marketing for Nickelodeon, Nick Jr., Noggin, The N, NickToons Network and Nick at Nite — as well as Nickelodeon magazines and Nick Digital.
Prior to that, Freeman was VP of consumer marketing for VH1, overseeing consumer and off-channel marketing for the company as well as digital marketing for the network, plus VH1 Classic and VH1 Soul. Before joining MTVN, Freeman was executive director of marketing and special events for ABC Radio Networks, where she was responsible for the Urban business.