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Xilam Names Lansay Master Toy Partner for ‘Oggy’

Licensing

Xilam Names Lansay Master Toy Partner for ‘Oggy’

Award-winning animation studio Xilam has appointed Lansay as master toy partner for its flagship cartoon, Oggy & the Cockroaches. Lansay will produce and distribute an initial line of traditional plush, electronic plush, a full line of 3D plastic figures, and board and card games in France in 2018.

“We’re thrilled to be working with Lansay. They are a leader in children’s licensing and the ideal partner to launch a collection of toys for Oggy & the Cockroaches’ fans,” said Marie-Laure Marchand, SVP of Global Licensing at Xilam. “Oggy & the Cockroaches is a well-known and successful brand in France and across many territories globally, and we believe this represents a remarkable consumer products opportunity.”

Lansay’s products will arrive at retail in France in the first quarter of 2018, following the relaunch of the show on Gulli. Lagardere Active recently inked a deal for exclusive broadcasting rights in the country for all seasons (350 x 7 min.) for their channels, Gulli and Canal J. This includes the upcoming fifth season (78 x 7), “Oggy through the Ages,” which will debut on Gulli in September this year. Season 5 will see Oggy exploring the great epochs of civilization — from prehistory, Greek Mythology and the Renaissance, to the Roaring ’20s and beyond, meeting legendary figures on his quest to destroy those pesky roaches.

“Lansay is a family company that has passionately been bringing branded and licensed products to the French toy and game market for 45 years. We are recognised for our creativity and the quality of our products, and we are delighted to be partnering with Xilam on Oggy & the Cockroaches. As master toy partner, we look forward to working with Xilam and Lagardère to drive the success of such an iconic franchise,” added Serge Azoulai, CEO of Lansay.

Oggy & the Cockroaches

Oggy & the Cockroaches

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