Rocky and Bullwinkle, Mr. Magoo and Underdog have found a new partner in sportswear company Wildcat Apparel Group. The New York-based outfit has announced that it will feature these popular Classic Media brands to its ‘Original Retro Brand’ label. The popular toon characters will debut on vintage t-shirts and specialty outerwear and headwear this fall, in conjunction with Rocky & Bullwinkle‘s 50th anniversary and Mr. Magoo‘s 60th anniversary.
Wildcat develops, markets and manages brands in apparel categories through select high-end department stores and boutiques nationwide, including Nordstrom, Saks Fifth Avenue, Bloomingdale’s and Fred Segal.
‘It’s a milestone year for Mr. Magoo and Rocky & Bullwinkle‘our Saturday morning TV heroes,’ says Karyn Schneider, Classic Media’s VP of licensing. ‘Wildcat is the perfect partner because of their unparalleled design sensibility, retro expertise and distribution strategy.’