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Warner Launches ‘DC Super Friends’ Book App
Warner Bros. Consumer Products and digital publisher ScrollMotion have launched DC Super Friends’ first interactive storybook app for iPad. DC Comics’ popular superheroes embark on a digital adventure this holiday season with DC Super Friends: Race to Save Christmas, debuting on the App Store.
“We are thrilled to have created the first DC Super Friends interactive book app just in time for the holidays,” says Karen McTier, WBCP’s exec VP of domestic licensing and worldwide marketing. “Now kids can experience their favorite DC Comics Super Heroes in this innovative new format.”
The interactive Reader app features tappable surprises, puzzles, digital coloring pages, sticker activities, and hidden DC Super Friends Points that users can collect to receive an in-app reward—an exclusive emailable holiday postcard. The app also includes professional narration, sound effects, word highlighting, and record-your-own audio.
ScrollMotion Kids’ Stickers feature enables kids to create their own super hero scenes by placing digital DC Super Friends stickers atop animated backgrounds. Children can use multi-touch to grow, shrink, and spin the characters, and can also save and share their creations. Additionally, users can personalize their app by taking a photo with the DC Super Friends or importing a picture from Photos.
A 99 cents promotional sale of the app is happening until Sunday, December 4th on the App store. iPad users can download it at http://itunes.apple.com/us/app/dc-super-friends-race-to-save/id480188418?mt=8&ign-mpt=uo%3D4.