Warner Bros., McFarlane Toy with Hanna-Barbera

Warner Bros. Consumer Products has entered into a global partnership with McFarlane Toys to introduce an all-new line of action figures based on characters from the Hanna-Barbera library. The first products will be available at retail worldwide this summer and fall.

Expected to sell for around $12.00, the new figures from McFarlane Toys will be 3D representations of such classic cartoon denizens as Fred Flintstone, Quickdraw McGraw and Tom and Jerry.

“I believe the nature of the Hanna-Barbera brand will allow us to bring to life a wonderful new world of action figures, which will be embraced by collectors and fans alike,” says McFarlane Toys CEO Todd McFarlane, creator of the Spawn comic-book, feature film and animation franchise. “We will be utilizing the full range of McFarlane talent for this collection and applying our characteristic style and finesse to the timeless Hanna-Barbera characters.”

McFarlane Toys produces toy lines based on such major entertainment brands as Warner Bros.’ Matrix trilogy DreamWorks’ Shrek, Paramount’s Tim Burton’s Sleepy Hollow, New Line Cinema’s Austin Powers films and 20th Century Fox’s The X-Files and Alien Vs. Predator. In 2005, the company released figures from DreamWorks’ latest animated feature, Wallace and Gromit: The Curse of the Were-Rabbit, and acquired the master toy license for Tim Burton’s stop-motion animated Corpse Bride. More information on these and other products can be found at www.spawn.com.