Warner Bros. Consumer Products has expanded its master licensee agreement for the popular property PUCCA to include the United States, Mexico and Canada.
PUCCA began as a series of Flash-animated online short films created by Vooz Co. in South Korea. The comedy shorts, which use almost no spoken words, follow the 10-year old daughter of a Chinese restaurateur in Korea, who is in love with a 12-yearo-old warrior named Garu.
The success of the online shorts lead to the property’s debut on television in the United States, where a half-hour animated series airs on Disney XD.
Under the agreement, Warner Bros. Consumer Products will offer apparel, accessories, bags, home goods and stationery and paper goods, primarily for fashion-forward young adults, juniors and tweens.
‘PUCCA has a strong following, not only in the United States, but internationally, and we are thrilled to work with such a strong entertainment property,’ said Karen McTier, Executive Vice President of Domestic Licensing and Worldwide Marketing for Warner Bros. Consumer Products.