Ever wonder what happened to Martin Handford’s ubiquitous Where’s Waldo character? The ’80s publishing phenom is alive and well and has just landed at London-based media group Entertainment Rights. Handford will continue to create and publish Where’s Waldo? Picture books in their original format while ER will handle in perpetuity audio visual, licensing and merchandising, publishing, live event and digital rights to the hit property.
On the heels of acquiring U.S. media company, Classic Media, ER wil develop an integrated multi-media global content strategy for Where’s Waldo? The brand offers various opportunities in the new platform arena. ER will create new animated and live-action content with multi-platform applications for a 2008-09 launch date. Waldo joins Postman Pat, Lassie, Rupert Bear, Casper the Friendly Ghost, Basil Brush, Gerald McBoing Boing and the Little Golden Books in the ER/Classic Media family of characters and brands.
“I am delighted that Waldo can now be found among Entertainment Rights’ happy family,’ says Hanford. ‘I am thrilled to have found such a safe and nurturing environment from which Waldo can set off on his ever more adventurous travels!”