VeggieTales Adds Food, Toy, Candy Licensees

VeggieTales creators Big Idea Entertainment has signed up licensees in several categories for the faith-based animated series.

The deals include confectionary products from Frankford Candy & Chocolate, play ball and toys from Hedstrom, and Easter candy baskets and gift sets from Sherwood Brands.

The new products will start appearing in stores as early as this spring.

‘Our always expanding licensing and merchandising program continues to provide us with a wonderful opportunity to bring the enduring values and wholesome entertainment of Big Idea and our VeggieTales series to an even wider audience,’ said Brian Mitchell, director of marketing and licensing for Big Idea Entertainment. ‘We are excited to share the VeggieTales messages through these new products that have popular appeal to children and families.’