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Universal Rounds Up the Product Pack for ‘Secret Life of Pets 2’

The Secret Life of Pets 2

Licensing

North America

Universal Rounds Up the Product Pack for ‘Secret Life of Pets 2’

Ahead of the June 7 release of Illumination Entertainment’s The Secret Life of Pets 2, Universal’s consumer products division has unveiled a slew of new toys, clothing and accessories from top partners like JustPlay, Funko and more. The flick is the tenth animated feature from the studio, and follows the 2016 blockbuster comedy hit. (You can read all about it in the June issue of Animation Magazine, coming soon!)

Directed by Chris Renaud, The Secret Life of Pets 2 finds terrier Max (voice by Ptton Oswalt) coping with major anxieties about the safety of his owner’s (Ellie Kemper) little boy. While Max and Duke (Eric Stonestreet) head out on a family trip to a farm — where they meet a Rooster played by Harrison Ford in his animated feature debut! — pomeranian Gidget (Jenny Slate) and Chloe the cat (Lake Bell) try to rescue Max’s favorite toy from a cat-packed apartment. Plus, Snowball the bunny (Kevin Hart) gets delusions of grandeur when his owner gives him superhero pajamas, volunteering for a dangerous mission with brave Shih Tzu Daisy (Tiffany Haddish).

New offerings include…

TOYS
The Secret Life of Pets 2 Chat & Hang Plush Pals | Just Play | $9.99 | Available Now at Walmart
The Secret Life of Pets 2 Small Plush | Just Play | $4.99 | Available Now at Walmart
The Secret Life of Pets 2 Meow Meow Gidget | Just Play | $19.99 | Available Now at Walmart
The Secret Life of Pets 2 Movin’ & Chat Max with Busy Bee | Just Play | $24.99 | Available Now at Walmart
The Secret Life of Pets 2 Collectible Apartment Capsule with Furry Friend | Just Play | $3.99 | Available Now at Walmart
The Secret Life of Pets 2 Squeezable Pets Plush | Just Play | $7.99 | Available Now at Walmart
The Secret Life of Pets 2 5-Pack Figure Set | Just Play | $12.99 | Available Now at Walmart
The Secret Life of Pets 2 Deluxe Pet Collection | Just Play | $24.99 | Available Now at Walmart
The Secret Life of Pets 2 POP Movies Vinyl Figure Max in Cone | FUNKO | $9.99 | Available Now at Mass Retailers
The Secret Life of Pets 2 POP Movies Vinyl Figure Snowball | FUNKO | $9.99 | Available Now at Mass Retailers
The Secret Life of Pets 2 Ty Plush Collection | Ty | Teeny Tys: $3.99 – $5.99, Regular: $6.99 – $8.99, Medium: $11.99 – $13.99 | Available Now at Mass Retailers
The Secret Life of Pets 2 Superhero Snowball | Build-A-Bear | Available June 6, 2019 at Build-A-Bear Workshops
The Secret Life of Pets 2 Gidget | Build-A-Bear | Available June 6, 2019 at Build-A-Bear Workshops

APPAREL & ACCESSORIES
The Secret Life of Pets 2 Toddler Girl Scooter Set | Bentex | $11.97 | Available Now at Walmart
The Secret Life of Pets 2 Blue Adorable Backpack and Lunch Bag Combo Set | Accessory Innovations | $34.99 | Available Now at Kohls
The Secret Life of Pets 2 Pink Adorable Backpack and Lunch Bag Combo Set | Accessory Innovations | $39.99; includes water bottle, lunch bag, cinch sack, pencil case and backpack (16-inch) | Available Now at Kohls
The Secret Life of Pets 2 16-inch Backpack with Pom-pom Keychain | Accessory Innovations | $34.99 | Available Now at Kohls
The Secret Life of Pets 2 Double-Sided Sequin 16-inch Backpack | Accessory Innovations | $14.99 | Available Now at Kohls
The Secret Life of Pets 2 Gidget Lunch Bag | Accessory Innovations | $7.99 | Available Now at Target
The Secret Life of Pets 2 Gidget Lunch Bag | Accessory Innovations | $9.99 | Available Now at Meijer

HOME
The Secret Life of Pets 2 Max Pillow Pet | Pillow Pets | $29.99 | Available Now at pillowpets.com
The Secret Life of Pets 2 Duke Pillow Pet | Pillow Pets | $29.99 |Available Now at pillowpets.com, Cinemark

PUBLISHING
Little Golden Book Max on the Farm | Random House | $4.99 US / $5.99 CAN | Available: June 18, 2019 | Max learns some new tricks from an old farm dog in this delightful Little Golden Book based on The Secret Life of Pets 2
Deluxe Pictureback Book: How to be a Cat / Dog | Random House SRP: $5.99 US / $7.99 CAN | Available Now | Boys and girls 3-7 can take lessons in how to be a cat from Chloe and lessons in how to be a dog from Pops in this all-new full-color picture book based on The Secret Life of Pets 2. It also features punch-out cards and over 30 stickers
Deluxe Step Into Reading (leveled reader): I Am Captain Snowball | Random House | $5.99 US / $7.99 CAN | Available Now | This Step 2 Step into Reading leveled reader is perfect for boys and girls ages 4 to 6 as they follow the adventures of Captain Snowball, the crime fighting alter-ego of Snowball the bunny. A full-color cardstock Captain Snowball mask adds to the fun!
Rainbow Pencil C&A: Awesome & Adorable | Random House | $7.99 US / $10.99 CAN | Available Now | Boys and girls ages 3 to 7 will love the 128 pages of fun doodles and awesome activities and the chunky rainbow pencil that writes in four different colors: red, blue, green, and yellow!
Busy Book | Phidal | $12.99 | Available Now
Little Sound Book | Phoenix International | $13.95 | Available: May 7, 2019 | Put your paws to the pavement with adorable Pomeranian Gidget! Meet her friends, sniff around her neighborhood, and explore her big city. Plus, hear the voices of Gidget, Chloe, and Snowball while you read about the next Pets adventure!

CONFECTIONARY
PEZ Secret Life of Pets Collections | PEZ Candy, Inc. | $1.79 – $1.99 | Available Now at us.pez.com / mass retailers
Baby Bottle Pop, Juicy Drop, Jumbo Plush Pop | Topps | $1.75 – $2.00 | Available: Now at Grocery and Convenience stores. Flavors: Strawberry, Blue Raspberry and Watermelon

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