Tree Friends Mobilize with Starwave

Starwave Mobile, a mobile licensing and publishing unit of the Walt Disney Internet Group (WDIG), has signed an exclusive licensing agreement with Mondo Media for the animated cult favorite Happy Tree Friends. The series of gory comedy shorts is one of five popular entertainment and lifestyle brands recently acquired by the company for the development of mobile content.

Happy Tree Friends (www.happytreefriends.com) stars a host of adorable animated forest animals that face eye-popping calamities at every turn. The webisodes debuted online in 2000 and built a dedicated following that continues to grow. Now a mainstream international hit, the show is available on DVD and can be seen on G4 TV. Starwave’s Happy Tree Friends content will include video, voicetones and mobile greetings.

Additional mobile content deals have been struck with footwear and apparel company AND 1, The Weinstein Co.’s upcoming film Alex Rider: Stormbreaker, astrology phenomenon AstroStyle and Jada Toys’ Chub City toy line.