Licensing

‘Toy Story 3’ Wins Top Licensing Award of 2010

Published on June 15, 2011

Toy Story 3 was presented the Best Licensed Program of the Year Award by the International Licensing Industry Merchandisers’ Association at the Licensing International Expo 2011 in Las Vegas.

The third installment of Disney-Pixar animated comedy-adventure film series, Toy Story 3 also was honored in the entertainment award category.

Hello Kitty swept the Best Character or Toy Brand category, winning three awards.

In all, LIMA presented 15 International Licensing Excellence Awards recognizing the best and most successful licensed properties and products in seven categories. Nominations were solicited worldwide from across the licensing industry and winners were chosen by a vote of the LIMA membership.

All awards are based on calendar year 2010. The winners, by category, are:

ART

Best Art/Design Program: Victoria and Albert Museum (by Victoria and Albert Museum/V&A Enterprises)
Best Art/Design Licensee: Dom Pérignon (for Andy Warhol)

CHARACTER/TOY BRAND

Best Character/Toy Brand Program: Hello Kitty (by Sanrio, Inc.)
Best Character/Toy Brand Licensee: HARD GOODS – Smart USA (for Hello Kitty)
Best Character/Toy Brand Licensee: SOFT GOODS – Loungefly (for Hello Kitty)

CORPORATE

Best Corporate Brand Program: Animal Planet (by Discovery Communications/The Joester Loria Group)
Best Corporate Brand Licensee: Shabby Chic for Simply Shabby Chic at Target

FILM, TELEVISION, CELEBRITY OR ENTERTAINMENT

Best Film, Television, Celebrity or Entertainment Program: Toy Story 3 (by The Walt Disney Company)
Best Film, Television, Celebrity or Entertainment Licensee: HARD GOODS – LEGO (for Harry Potter)
Best Film, Television, Celebrity or Entertainment Licensee: SOFT GOODS – Awake, Inc. (for Glee)

SPORTS AND SPORTS-THEMED ENTERTAINMENT