Toy Biz Gets Curious About George

Toy Biz as signed on as the master pre-school toy licensee for Universal Pictures’ and Imagine Ent’s upcoming animated feature film and PBS KIDS’ TV series, Curious George. The license, granted by Universal Studios Consumer Products Group, will see an array of toys and other products hit retail in time for the film’s big-screen release on Feb. 10, 2006. The TV show will follow in the Fall of 2006.

The Curious George toy lineup from Toy Biz will include action figures, playsets, vehicles, novelty figures, animatronics, role-playing toys, pre-school matching/memory games, infant toys and plush.

Originally published in 1941, the beloved Curious George children’s book by the husband-and-wife team of H. A. Rey and Margret Rey, has never been out of print. In 1998 Houghton-Mifflin began publishing new Curious George adventures and continues to release new titles in a variety of formats. The continuing adventures of the inquisitive monkey and The Man With the Yellow Hat have sold more than 27 million copies worldwide and have been published in 17 languages.

Universal Studios, which acquired the rights to Curious George eight years ago, has a number of licensing and promotional opportunities in development across all categories including, apparel, accessories, interactive games, collectibles, fine art, home furnishings, health and beauty aids, food and beverages, gifts, stationery products and wireless communication devices and accessories.

Produced by Brian Grazer, Ron Howard, Jon Shapiro and David Kirschner, the 2D-animated Curious George movie is directed by Matt O’Callaghan (Mickey’s Twice Upon a Christmas) and will star Will Ferrell as the voice of The Man With the Yellow Hat. The voice cast also includes Dick Van Dyke, Drew Barrymore, David Cross, Eugene Levy and Joan Plowright.