Germany’s Super RTL has extended its program distribution deal with DreamWorks Animation to include local licensing and merchandising rights.
The deal includes rights to such hit franchises as Shrek and How to Train Your Dragon.
“With DreamWorks Animation we have acquired the merchandising rights to properties from a world renowned portfolio with immense market potential,” said Claude Schmit, managing director at Super RTL. “We are thrilled to be able to expand our strategic cooperation into the area of licensing.
“We are confident that Super RTL will set the tone for our international strategy as we expand our global footprint as a branded entertainment company,” says Jonathan Baker, head of international consumer products at DreamWorks Animation.