The yellow sponge who lives in a pineapple under the sea is turning pink in October in support of Breast Cancer Awareness Month. Nickelodeon & Viacom Consumer Products has teamed with toy producer Ty to issue a limited-edition “SpongeBob PinkPants” Ty Beanie Baby. Marking the first time the popular Nickelodeon cartoon character has been produced in plush in a color other than yellow, the Beanie is currently available while supplies last at retailers nationwide and on nick.com for around $6. Both Nickelodeon and Ty will donate profits to various breast cancer charities.
“So many woman and families are personally and directly affected by breast cancer,” says Leigh Anne Brodsky, president of Nickelodeon & Viacom Consumer Products. “Turning SpongeBob pink is a very bold gesture and we hope these limited-edition ‘SpongeBob PinkPants’ products will both raise funds and also send a positive message of support during Breast Cancer Awareness month this October.”
“We are proud to help fund organizations dedicated to finding a cure for this terrible disease,” adds Ty Warner, Beanie Baby creator and CEO/chairman of Ty Inc. “So many of us know someone who has been affected by breast cancer, and it is up to all of us to work together to find a cure.
In addition to the Beanie Baby, Nickelodeon will also create a limited-edition SpongeBob PinkPants graphic tee-shirt that will be available exclusively at nick.com for $14.99, with proceeds going to breast cancer charities.