Softline Licensees Cozy Up to ‘Little Charmers’

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Corus Entertainment’s Nelvana has signed on five industry-leading softline licensees to its growing roster of partners for the CG preschool series Little Charmers, which follows three “Charmers-In-Training” on their spellbinding adventures learning their new powers in the whimsical land of Charmville.

The most recent sign-ups are The Bentex Group with their divisions of Extreme Concepts, Dreamwave and H.I.S. International (Master Apparel); SG Companies (SGI Apparel Group – sleepwear; SG Footwear); Franco Manufacturing (juvenile bedding and bath); Accessory Innovations (backpacks and bags) and Fantasia Accessories Ltd. (jewelry, hair accessories, headwear, handwear and rainwear).

Previously announced licensees include global English-language publishing partner Scholastic, Rubie’s Costume Company, Baby Boom Consumer Products (toddler bed and bath) and Bakery Crafts. Little Charmers is produced by Nelvana and Spin Master, and is set to debut on Nickelodeon (U.S.) and Treehouse (Canada) this winter. Production and Master Toy partner Spin Master will launch a toy collection to mass retail this fall.

Little Charmers

Little Charmers