Specialty toy manufacturer Small World Toys has secured a licensing agreement with Dr. Seuss Enterprises and plans to make products for infants, toddlers and preschoolers available in practically every U.S. toy, book and gift retailer in 2007. The announcement was made by Small World CEO Debra Fine at the 2006 Licensing Int’l show in New York.
‘We really took our time finding the right partner to create product with this license,” says Susan Brandt, exec VP of licensing and marketing for Dr. Seuss Enterprises L.P. “We looked at all the obvious and some of the not-so-obvious manufacturers. Small World Toys was clearly the best partner for us to develop infant and developmental toys for this category.’
Small World Toys previously met success with product lines based on the works of children’s author Eric Carle (Do you Want to Be My Friend?, Eric Carle’s Very Little Library), and will and soon to be released items based on books by Karen Katz (Where is Baby’s Mommy?, Daddy and Me). According to Fine, the company’s mission is to create toys that nurture the minds, bodies and spirits of children.
The Dr. Seuss product line from Small World Toys will include Hear and Now Cubes, a Touch-and-Rhyme Block, a 1 Fish, 2 Fish chunky puzzle, a 3D Cat in the Hat puzzle, a Seussical plush Horton, Deedledude Sneeches, Yertle the Turtle plush stackers and a Green Eggs and Ham Melamine dinnerware set.