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Saban Brands Appoints Five New Execs

Licensing

Saban Brands Appoints Five New Execs

Saban Brands continues to make new executive appointments, naming five new top level people to key positions. The new appointments go to Tori Cook, now SVP of Global Retail Business Development; Marcy George, VP of Global Consumer Products; Jennifer Wesler, SVP of Marketing; Stan Wan, Creative Director of Saban Brands Lifestyle Group; and Scott Rosenbaum, SVP of Business and Legal Affairs.

As SVP – global retail, Tori Cook will focus on developing relationships and programs with retailers around the world across all product categories for the company’s catalog of properties. Cook previously was VP of retail business development for Sanrio and held retail development and marketing positions at 20th Century Fox, New Line Cinema and Sears Holdings.

VP – global consumer Marcy George will develop and execute a united worldwide licensing strategy across Saban’s entertainment brands, working closely with Dan Castle to support the lifestyle portfolio. George founded and was CEO of David & Goliath Licensing, was VP of licensing and global sales and brand management for MGA Ent. and held licensing positions with Lucky Brand, Dungarees and Liz Claibourne.

SVP – marketing Jennifer Wexler has moved into a fulltime role after consulting for Saban Brands Lifestyle Group for the last six months. Wexler will oversee global marketing strategies and brand campaigns for the entertainment and lifestyle brands. She previously worked at Iconix Brand Group, Haute Hippie and Wexler Consulting Group.

Creative directer – SBLG Stan Wan will manage the lifestyle business on all aspects of the brands’ visual communication, including brand ethos and product authenticity. Wan started out at Saban as a consultant out of the company’s Sydney office. His resume includes serving as director and co-owner at North Hill, working on international brands Modern Amusement, Saturday’s Surf and Top Shop.

SVP – business and legal Scott Rosenbaum will handle all of Saban Brands’ legal affairs, including management and oversight of the company’s legal department across all areas including entertainment and media, marketing, acquisitions, licensing, merchandising and intellectual property. He joins the company after being with Mattel for over 15 years, where he oversaw the company’s business and legal affairs in North America, as well as global consumer product licensing programs.

Saban Brands

Saban Brands

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