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Ruby Gloom Goes to Japan

Licensing

Ruby Gloom Goes to Japan

She’s not exactly Little Miss Sunshine, but the animated Ruby Gloom is headed to the Land of the Rising Sun via a licensing and home entertainment deal between Corus Ent.’s Nelvana Enterprises and Japan’s OLC/Rights Entertainment Inc. (ORE). This first-ever partnership between Nelvana and ORE grants ORE a master territory license for a range of products for the tween/teen property.

The Ruby Gloom brand was created by Los Angeles-based design firm Mighty Fine. The product line, set to roll out in 2007, will include fashion apparel, accessories, stationery, health and beauty products, novelty items and home entertainment productions. The products will be introduced this month to the Japanese market at the Individual Fashion Expo 2 in Tokyo. The character will also make the japans music scene when Ruby Gloom knee-high socks, postcards and a novelty alarm clock are packaged with the release of pop star Nana Kitade’s upcoming CD from Sony Music Ent.

Nelvana is producing a series 40 half-hour CG-animated Ruby Gloom episodes aimed at girls and boys 6-12. The comedy show follows the adventures of Ruby Gloom and her off-beat circle of friends living on the outskirts of Gloomsville. This world is home to an eclectic group of characters lincluding one-eyed Iris, Doom Kitty, Skull Boy, Misery, Boo-Boo, Mr. Buns and the two-headed boy band, Frank and Len. Forever the optimist, Ruby always sees the bright side of the dark side in life, emphasizing the importance of friendship and celebrating the differences in people. The series makes its world premiere on YTV in Canada this month and has recently secured broadcast deals with Super RTL in Germany and Cartoon Network in Latin America.

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