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Rocket to Launch Franny’s Feet Products


Rocket to Launch Franny’s Feet Products

Rocket Licensing has signed on to be the U.K. licensing agent for the hit animated preschool property Franny’s Feet from independent producer and distributor DHX Media Ltd., parent company of Decode Ent. DHX has made consumer products a key focus for the show about a little girl with magical shoes that allow her to explore new places and meets interesting people around the world.

DHX also has a worldwide master toy and game licensing deal in place with PLAYSKOOL, a division of Hasbro Inc., for Franny’s Feet. A series of toys and games incorporating dolls, accessories, role-play items and puzzles are set to launch in 2008. Additionally, Penguin Group (USA) and Simon & Schuster are on board as publishing partners for the U.S. and North America. In 2008, Grosset & Dunlap, an imprint of Penguin Young Readers Group, will debut storybooks, readers, stickerbooks and a series of novelty books, while Simon & Schuster will launches color and activity books and kits at retail.

Commissioned by Five in the U.K., Franny’s Feet airs during the networks popular Milkshake block and can also be seen on PBS in the U.S., Canada’s Family Channel, ABC Australia, France 5, Disney Channel Germany, Italy’s Rai, TV2 Denmark, TV12 Singapore an dCartoon Network in Japan, Korea and Taiwan. To date, DHX Media has concluded more than 80 television broadcast and video agreements for the series, covering more than 150 countries.

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