Robotech Going Mobile

Trailblazing anime series Robotech will soon bring its mechanized battle action to cell phones via an exclusive licensing deal struck between Harmony Gold USA and Airborne Ent., a subsidiary of CYBIRD Co. Ltd. The Robotech suite of wireless content will be available across major carriers this spring and will include wallpapers, ringtones and ringback tones. A mobile game is also in development.

Robotech arrived in the U.S. more than 20 years ago and helped pave the way for Japanese animated shows to take root in American popular culture. The show has been praised for its compelling storylines and characters, as well as its exciting action sequences. In fact, the sci-fi hit was probably the first U.S.-aired cartoon series to kill off one of its main characters.

About Airborne Ent.’s offerings are available across wireless carriers in North America and Europe. The company’s product portfolio consists of original and branded properties including Family Guy, Maxim ToGo, SPEED TV Mobile, NHL Mobile and Donald Trump’s Real Estate Tycoon. For more information, go to www.airborne-e.com. Harmony Gold can be found on the web at www.harmonygold.com.