Disney is bringing a small piece of its theme park magic to New York’s famous Times Square.
The company is currently transforming retail space in Times Square into what will be an interactive store set to open in the autumn with theme park-style attractions and exhibits for children.
According to a report at CNET, the new Disney store will include an interactive princess castle and a children’s theater for screening animation and holding storytelling events for children.
The new take on a Disney retail outlet reportedly began with Apple CEO Steve Jobs, who is a member of the Disney board and spearheaded an effort to remake the company’s stores on a grand scale. Some of the strategies were borrowed from Apple’s own line of successful retail stores.
The revamped approach will be rolled out to the rest of Disney’s stores in the United States and Europe over the next five years.