Rainbow has appointed Auldey Toys of North America, a subsidiary of The Alpha Group, as the North American master toy licensee for its fresh animated fairytale property Regal Academy. The series, now on Nickelodeon, follows Rose Cinderella — the granddaughter of Cinderella — and her fellow descendents of fairytale characters as they navigate the magical Regal Academy.
Auldey Toys will launch a full line of fashion dolls and playsets aimed at girls ages 5 and up in mid-2017. The initial line will be presented at the Fall Toy Preview in Dallas.
“We are excited to enter into this new category with Rainbow as our partner,” said Adrian Roche, President of Auldey Toys of North America. “The Regal Academy line of dolls and playsets reflects the engaging storytelling, elegant animation style, rich colors and magical elements that can be seen throughout every episode. We believe that the comedic style of the show with light-hearted, magical, yet relatable characters and storylines, will resonate well with girls, and having Nickelodeon as the global broadcaster will deliver outstanding viewership to create lots of Regal Academy fans.”