Rainbow will be bringing some style and flair to its Licensing Expo booth U242 in Vegas this month, showcasing three hot properties: Regal Academy, World of Winx and live-action series Maggie & Bianca Fashion Friends.
Regal Academy is a new animated comedy that combines the worlds of school and fairy tales, with utterly hilarious results! The action focuses on young Rose Cinderella, who one day finds out that not only is Cinderella her granny, but she’s been enrolled at the Regal Academy — a school run by fairy tale characters to pass on wisdom to the next generation. Her new classmates include Hawk SnowWhite, Travis Beast, Astoria Rapunzel and Joy LeFrog – all part of famous fairy tale dynasties –and together they enjoy a series of funny and exciting adventures.
Giochi Preziosi has signed pan-European master toy deal for Regal Academy and will produce fashion dolls and accessories, play sets and role play products.
World of Winx is the latest spin-off from one of the biggest girls’ properties in the world – Winx Club. This brand new show sees the Winx fairies visiting Earth as scouts for talent show WOW! As they search for talented kids they come across the Talent Thief – a mysterious villain who is capturing gifted children! The Winx go undercover and hide their fairy identities to outfox the Talent Thief and protect the children of Earth.
Maggie & Bianca Fashion Friends is Rainbow’s first live-action production. An engaging and enthralling mixture of comedy and drama, the show has three key themes — music, fashion and the power of friendship. Simba has signed on as master toy licensee.