Playmates Toys with Little Robots

Playmates Toys Inc. has secured the U.S. and Canadian master toy license for BBC Worldwide’s stop-motion preschool series, Little Robots. The toy maker plans to introduce a line of character-driven product based on the show in the fall of 2006.

Little Robots follows the animated adventures of Tiny and his diminutive android friends. The series is created by Create TV & Film, part of recently formed U.K. media and rights owner Create Media Ventures Ltd., and produced by award-winning animation house Cosgrove Hall Films.

Viewers in the U.S. were introduced to Little Robots earlier this year when it debuted on Cartoon Network. With a fifth season now in production, the British program has been sold to 80 countries.

The master toy license entitles Playmates to develop electronic figures, plush toys, dolls, play sets and games that feature the Little Robots characters. The company’s other key licensed properties include Disney’s Princesses, The Simpsons and Teenage Mutant Ninja Turtles.

BBC Worldwide is the exclusive distributor for Little Robots and owns global rights encompassing broadcast, merchandising, home video, audio, music and publishing. The Joester Loria Group is the licensing agent for the property in North America.