While Snoopy, Charlie Brown, Lucy and the rest of the Peanuts gang never went out of fashion with comics fans and TV viewers, they’re set to become the latest craze in hip apparel. United Media has launched its new Vintage Peanuts apparel line by JEM Sportswear’s Awake division at fashion-forward retailer Kitson on Robertson Boulevard in Los Angeles. The three-year-old boutique has become a favorite stop for many celebrities and Hollywood elite.
In addition to featuring Vintage Peanuts clothing in its front window, Kitson is supporting the exclusive launch by giving out customized Peanuts shopping bags and Pez candy dispensers with any purchase. Online shoppers will find the Vintage Peanuts collection available for purchase at www.shopkitson.com.
Based on the look and feel of the Peanuts comic strip from 1962-1968, the Vintage Peanuts line captures the nostalgia of those early strips and offers retro appeal for fans 26 and older.
Vintage Peanuts will roll out to retailers nationwide after the Kitson exclusive engagement. Plans are already underway for Lord & Taylor to host the line’s New York City launch this month. Nordstrom is also on board.