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‘One Piece’ and Hello Kitty Join Forces

Licensing

‘One Piece’ and Hello Kitty Join Forces

Toei Animation Europe and Sanrio GmbH have reached an exclusive agreement that will unite their iconic properties One Piece and Hello Kitty in a dynamic duo licensing program in Europe. The lynchpin of the co-branding will be an exclusive product line that teams One Piece character Chopper the reindeer with international superstar Hello Kitty, to be managed by Sanrio.

One Piece’s Chopper is a charming and joyous character who’s right at home in our Hello Kitty family,” said Paolo Casarini. Licensing Director of Sanrio GmbH. “It is a delight to work with Toei Animation and its team of designers in creating a truly unique alliance.”

Kitty White, a.k.a. Hello Kitty, was first introduced in 1974 and has since become one of the most in-demand and recognizable characters around the world. Chopper the blue-nosed, half-human, ship’s doctor reindeer likewise became a fan favorite when he debuted in One Piece in 2001 — the series now boasts over 660 episodes and 11 movies and airs on 10 channels across Europe.

One Piece x Hello Kitty

One Piece x Hello Kitty

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