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Ninja Turtles Celebrate 25th with New Wave of Licensing
4Kids Entertainment International has announced a number of new licensing deals to mark the 25th anniversary of the Teenage Mutant Ninja Turtles.
The new international licensing agreements are with: J.L. Fontes in Portugal for flip flops, slippers, clogs and umbrellas; New York Zero in Italy for apparel; Passion Secret in Spain for boys boxer shorts, underwear and t-shirts; Zorluteks Tekstil in Turkey for bedding; Rubies Masquerade for children’s Halloween costumes across select European territories including Russia and in South Africa; and Paxos for back to school products covering Greece, Cyprus and Malta.
Additional deals have been signed in Israel with Shoshi Zohar for children’s Halloween costumes and Mitos Novelties for apparel and footwear.
Teenage Mutant Ninja Turtles first appeared in a 1984 comic book series from creators Peter Laird and Kevin Eastman. It since has become a worldwide phenomenon, spawning cartoons, toys, movies and merchandise of every type imaginable.