Nick’s Backyardigans Hits Licensing Scene

Nickelodeon & Viacom Consumer Products debuted the licensing program for the hit Nickelodeon animated series The Backyardigans at the Int’l Licensing Show in New York. While the show joins the Nickelodeon & Viacom Consumer Products portfolio, Nelvana will continue to oversee merchandising activities in Canada and global home video.

Co-produced by Nick Jr. and Corus Ent.’s Nelvana, The Backyardigans is a CG-animated musical adventure series about five high-spirited preschool friends who rely on their vivid imaginations to embark on epic adventures. In every episode, the backyard transforms into a new fantastic, photo-real landscape that serves as the backdrop for original, story-driven musicals. The series also airs weekends on CBS.

The Backyardigans is created by and exec produced by Janice Burgess (Little Bill), and is exec produced and directed by Robert Scull (Little Bill, Whoopi’s Littleburg).

Nickelodeon & Viacom Consumer Products says its international revenues more than tripled in 2004, up 201% from 2003. The company reported $4.7 billion in retail sales in 2004, from such properties as SpongeBob SquarePants and Dora the Explorer. The department handles the merchandising for Nick Jr., Nickelodeon, Paramount Pictures, Comedy Central, MTVN International and Spike TV.