Nick’s Avatar on Licensing Block

Having won over toon lovers with its blend of anime style, Eastern philosophies and Western sensibilities, Nickelodeon’s Avatar: The Last Airbender is taking on the licensing world. The hit animated series is being featured among Nick’s properties at this year’s Licensing Show, taking place June 21-23 at the Jacob K. Javits Center in New York City.

Avatar debuted in February and is already the No. 3 animated show on television behind SpongeBob SquarePants and The Fairly OddParents. Created and exec produced by Michael Dante DiMartino and Bryan Konietzko, the series centers on Aang, a fun-loving 12-year-old who must forego a normal life in order to master his latent powers over the four elements.

Avatar is a breakaway hit that has tremendous licensing potential for boys and adults,” says Leigh Anne Brodsky, president of Nickelodeon & Viacom Consumer Products. “The show has been embraced by viewers of all ages and compliments our hit property roster that now also includes Danny Phantom and Zoey 101.”

Danny Phantom, the latest action/comedy from Fairly OddParents creator Butch Hartman, and SpongeBob SquarePants are also being showcased at Nickelodeon’s Licensing Show booth #1317.