Nickelodeon, which celebrates its 25th anniversary this year, is bringing licensing programs for five brand-new properties to Licensing Show 2004, taking place June 8-10 at the Jacob K. Javits Center in New York City. New shows Avatar, Danny Phantom, Lazytown, The Backyardigans and The Barnyard will take center stage as the kids’ cable network also introduces plans for spin-offs of Blue’s Clues and Rugrats, as well as hot properties Dora the Explorer, SpongeBob SquarePants, The Fairly OddParents, and everGirl, Nickelodeon’s first lifestyle brand for tweens.
Avatar follows the adventures of twelve-year-old Aang, who discovers he has been chosen to restore world order when the hostile Fire Nation threatens to enslave the Water, Earth, and Air Nations. The reluctant and irresponsible boy must master his latent powers over the four elements and conquer the Firebenders, the evil magi who threaten the world in this animated action series created by Bryan Konietzko and TV director Michael DiMartino (King of the Hill, Family Guy, Mission Hill, Invader Zim).
Danny Phantom, the latest comedy from Fairly OddParents creator Butch Hartman, premiered on Nickelodeon in April. The series centers on Danny Fenton, a shy high school freshman who has one foot in the world of the living and one foot in the spirit realm after his ghost busting inventor father accidentally makes him half-ghost and gives him superhuman powers.
In the comic action series Lazytown, eight-year-old Stephanie is an optimistic girl living in a town where health-conscious superhero Sportacus tries to keep kids from falling into the sedentary traps of lazy villain Robbie Rotten. The show is already a hit in Iceland, where it has expanded into publishing, theatrical productions, live events and music.
The Backyardigans is Nick Jr.’s animated musical adventure series about five high-spirited preschool friends who rely on their vivid imaginations to embark on amazing, epic adventures. In every episode, the backyard transforms into a new fantastic, photo-real landscape that serves as the backdrop for original, story-driven musicals.
Blue’s Room, a series of five literacy-based specials spun off from the ground-breaking preschool series Blue’s Clues, sees the beloved animated puppy transformed into a puppet who can now talk to viewers.
From Nick Movies and Paramount comes the feature film The Barnyard, which shows viewers what really happens in the barn when the farmer is away. Ben the cow leads this family of farm animals with the hopes that one day his rebellious son, Otis, will take his place. Following the tragic loss of his father, Otis must find the courage and confidence within himself to pull the animals of the farm together in order to save their way of life.
Targeted to girls 8-14 everGirl, integrates a website, pop music and a customized line of apparel and accessories available exclusively at Kohl’s department stores. everGirl.com launched on January 12 and logged one million unique monthly visitors.
Nickelodeon Consumer Products generated a total of $3 billion in retail sales in 2003 (up 20% from 2002), making it the fastest growing division within MTV Networks. Dora the Explorer licensed merchandise has brought in $1.5 billion in retail sales since its launch in 2001, while SpongeBob SquarePants products have drummed up $3 billion since its debut in 2000. That momentum is expected to continue as The SpongeBob SquarePants Movie gets set to soak the big screen this November.