Nickelodeon & Viacom Consumer Products unveiled at Licensing Expo 2008 plans for a new line of Neopets toys and merchandise due to hit stores this fall.
The new products follow up on the success of the Neopets plush line, which debuted in February. New products include plush toys, trading cards, figures, playsets, books, stationery, apparel and videogames and all will take part in a “360″ product to web experience in which consumers are directed to the web community at www.neopets.com, where they can redeem virtual tokens or virtual items for their Neopets. Licensing partners include Capcom, Jakks Pacific, Harper-Collins, Enterplay and Mamiye Brothers. Items will be available at Target, Wal-Mart, Toys R Us, Claire’s and Kmart.
Neopets was originally launched as a virtual pet website by Adam Powell and Donna Williams in 1999. Warner Bros. is preparing a CG-animated Neopets movie (The Lost Tomb: A Neopets Adventures), based on a screenplay by Rob Lieber and directed by Henry Anderson, with CG animation provided by Animal Logic (Happy Feet).The film is slated for an April 2009 release date.