Nickelodeon Consumer Products Int’l, part of Viacom International Media Networks, is partnering with premier designer toy and apparel producer Kidrobot on a new collaborative range of iconic products inspired by Comedy Central’s hit show, South Park. The two-year deal will see products launched internationally starting Spring 2012. VIMN’s head of consumer products Michael Connolly made the announcement at Brand Licensing Europe yesterday.
The collection will include vinyl collectibles and zipper pulls. The distinctive new lines inspired by the popular show will blend sculpture and pop art and be produced in limited runs of a few hundred pieces, increasing appeal for collectors. The Kidrobot capsules will be available across 42 European markets plus Canada, Korea, Japan, Australia and New Zealand. The line will be carried in bookstores, college bookstores, card and gift shops, comic-book shops, department stores, music retailers, video and videogame stores and specialty toy outlets—as well as being available via direct mail, freight on board, online and e-retailers and Kidrobot’s own stores and website.
Connolly commented: “South Park has attained iconic status with audiences around the world and 2011 in particular is a real milestone for the show [in its 15th season] so we’re delighted to produce this exclusive new range through our first partnership with Kidrobot. We’re convinced that the unique line has real potential to appeal to dedicated fans and serious toy collectors alike and the collaboration underlines our commitment to growing our adult licensing business.”