Nelvana’s Grossology Ready for Licensing Splash

Kids seem to have an endless appetite for gross-out humor. Judging from Canadian toon house Nelvana’s success with its new series Grossology, more fans will discover the appeal of Sylvia Branzei’s popular books when they watch the animated series based on the property.

Aimed at kids (6-11), the 2D-animated series follows the crime-solving a brother and sister team who report to the government’s secret Department of Grossology as they’re aided by the infamous Lab Rat! Nelvana is producing 26 episodes of the show which currently airs on Discovery Kids in the U.S., YTV in Canada and TF1 in France.

As the show gets ready to make a splash at the Licensing Show in New York, the studio announced that TF1 Licences is the licensing agent in France and is developing a Grossology merchandising program. Product inventor Anjar Co. is a merchandise agent in the U.S. and is designing concepts in the toy and Halloween categories. Nelvana Enterprises’ Home Entertainment division and Genius will release the show on DVD in 2008-2009. Categories for potential new licensees include toys, gadgets, ‘gross’ novelty toys, figurines, confectionery, apparel and promotions.

‘Kids love all things gross!’ said Doug Murphy, president of Nelvana Enterprises. ‘Expect to see a range of novelties and interesting gadgets soon, all originating from this very clever comedic series where each mystery is solved through science.’