Corus Entertainment’s Nelvana has named 14 new licensing agents for its popular CG-animated preschool series Trucktown. These partners will represent the brand on a wide-ranging consumer products program spanning South America, the Middle East, Asia, Europe and beyond. Nelvana will be showcasing Trucktown (and other key brands) at Licensing Expo, June 21-23 in Las Vegas, at booth H214.
New Trucktown agents include: Agosin Licensing (Chile), AMV Licensing (Peru, Bolivia), Arabian Licensing Company (Middle East), Big Star (Caribbean nations), B-Rights Iberia (Spain, Andorra), LDI (Israel), Empire Multimedia Corporation (South Kore`a, Philippines, Singapore, Malaysia, Indonesia, Thailand, Vietnam, India), Exim Argentina (Arg., Paraguay, Uruguay), Exim Character Licenciamento e Marketing (Brazil), Exim Colombia Licensing (Col., Ecuador), Exim Representaciones Mexico, France TV Distribution, MON Licensing (Guatemala, Belize, El Salvador, Honduras, Nicaragua, Costa Rica, Panama), Super RTL (Germany, Austria, German-speaking Switzerland).
Trucktown is based on a successful series of books by renowned children’s author Jon Scieszka. Published by Simon & Schuster, the Trucktown series has sold over 1 million books and includes more than 50 titles. It centers on Jack Truck and his best friends, Dump Truck Dan and Max the Monster Truck, along with the rest of the truck gang, as they roar, romp and power their way through Trucktown. The group of friends have never met a wall they couldn’t smash or a road or bridge they couldn’t build – and smash again.