Peak Ent. has licensed the recently revived British cartoon classic, Muffin the Mule, to Future Publishing for a line of comic books slated to hit U.K. newsstands in October. Future will distribute an estimated 100,000 copies with a cover-mounted promotional Muffin the Mule toy every three weeks for a two-year period.
Celebrating its 60th anniversary in 2006, Muffin the Mule originally aired on BBC in the 1940s and ’50s. Peak Ent. acquired the preschool property from Maverick Ent. earlier this year and launched the new, modern adaptation on BBC’s children’s portal, CBBC on Sept. 5. According to Peak, the producers have worked closely with the BBC to retain the original show’s core values of fun, friendship and loyalty.
“Partnering with Future Publishing, one of the UK’s fastest growing news stand publishers, will enable Peak to penetrate a widely untapped audience,” comments Peak managing director Phil Ogden. “We are pleased to have this agreement in place with such a high profile partner and believe with the successful launch of Muffin the Mule, this agreement could contribute as much as $250,000 in marketing spend and provide significant revenues to Peak and its partners.”
Peak’s other properties include Monster Quest, The Wumblers, Little Big Feet, Countin’ Sheep and Snailsbury’s Tails. For more information, go www.peakentertainment.net.